My phone is my ‘go to’ when I’m looking to do some on-the-spot research. If I’m travelling or waiting for something, the chances are I’m looking something up on my mobile.
I know I’m not alone here – we touch our phone more than 2,500 times a day on average, which is equivalent to around three hours of mobile browsing per day.
Sometimes browsing goes like this:
I land on a website that has content that fits my needs and is presented in a way that’s easy to locate and understand.
I’ll bookmark the page and revisit it later – where there’s a good chance my return visit will turn into a conversion, such as a phone call, personal visit or use of an enquiry form.
But all too often, it works like this:
I click on a website link and wait, wondering if it’s loading, then hit the back arrow, because I know there are always other options I can look at.
Unfortunately, these experiences happen all too often and these businesses lose potential customers due to the huge range of other options just a tap away. In fact, it takes less than three seconds for visitors to decide not to persist with a poor mobile experience. The beauty of the internet is that there are always alternative sites that provide the information you want in a way that’s faster, easier and more professional.
I know I’m not alone here – we touch our phone more than 2,500 times a day on average, which is equivalent to around three hours of mobile browsing per day.
Sometimes browsing goes like this:
I land on a website that has content that fits my needs and is presented in a way that’s easy to locate and understand.
I’ll bookmark the page and revisit it later – where there’s a good chance my return visit will turn into a conversion, such as a phone call, personal visit or use of an enquiry form.
But all too often, it works like this:
I click on a website link and wait, wondering if it’s loading, then hit the back arrow, because I know there are always other options I can look at.
 |
| Speed and usability are important on all mobile devices (phones, tablets and laptops). |
Unfortunately, these experiences happen all too often and these businesses lose potential customers due to the huge range of other options just a tap away. In fact, it takes less than three seconds for visitors to decide not to persist with a poor mobile experience. The beauty of the internet is that there are always alternative sites that provide the information you want in a way that’s faster, easier and more professional.
Comments
Post a Comment